Brume came to Field Office with a beautiful product and a checkout that felt like a pharmacy. We rebuilt the storefront around ritual: morning, evening, weekly.

I designed a modular product-page system — ingredient stories, texture macro shots and routine builders — then shipped it in Framer with a CMS the in-house team now runs on their own.

First month after launch: average session time up 38%, and the routine builder became the most-clicked element on the site.